Introducing the value-based approach:
This book is dedicated to all those seeking another economics for another economy. It is meant to inspire those seeking a good life, a good society or a good organization. The value based approach is an alternative for the instrumentalist approach that currently prevails. Whereas the latter approach is about the maximization of profit, income, and growth of GDP, the value based approach is about the striving for the highest qualities of life, work, products, organizations and societies. The value based approach shifts the focus from quantities to qualities.
How to steer for qualities? Read the book. The value based approach restores elements of the classical tradition in economics, to be found in the works of Aristotle, Thomas Aquino, Adam Smith, John Maynard Keynes and, more recently, Deirdre McCloskey.
This book is for all those who are seeking a human perspective on economic and organizational processes. It lays the foundations for a value based approach to the economy. The key questions are: “What is important to you or your organisation?” “What is this actions or that organisation good for?” The book is directed at the prevalence of instrumentalist thinking in the current economy and responds to the calls for another economy. Another economy demands another economics. The value based approach is another economics; it focusses on the most important goods such as families, homes, communities, knowledge, and art. It places economic processes in their cultural context. What does it take to do the right thing, as a person, as an organisation, as a society? What is the food to strive for? This book gives directions for the answers. The value based approach restores the ancient idea that quality of life and of society is what the economics is all about. It advocates shifting the focus from quantities (“how much?”) to qualities (“what is important?”).
*Now also available in a Korean translation through the Kyobo Book centre*
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