Posts Tagged ‘persuasion’

Klamer’s article (with Deirdre McCloskey), “One quarter of GDP is persuasion” (American Economic Review, 1995) continues to be cited in the media

Thursday, May 5th, 2011

See “The Entertainment Superpower and the American Theater of Cruelty at Guantanamo” on OpEdNews by Alexa O’Brien, 4 May 2011.

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We Are All Persuaders

Thursday, September 13th, 2007

Harry Mills
“A 1995 research paper by Donald McCloskey and Arjo Klamer published in the American Economic Review calculated one quarter of the gross domestic product of the USA is linked to persuasion. So, why is it that ad agencies, PR companies …” [link no longer exists but according to www.BetterManagement.com "Harry Mills is a subject matter expert on persuasion for the Harvard ManageMentor program."]

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